Authenticity as a Social Media Marketing Strategy

Originally published on Lawyerist.com.  “Just be yourself.” That’s advice we have all heard at some point in our lives, but it’s advice that can be painfully difficult to follow in our professional lives. Being authentic as a person is to be true, genuine, and not constructed to create an image that is a false representation of[…]

Social media judges and lawyers

Social Media, Judges, and Lawyers

This post was written by Megan Zavieh and originally published on Lawyerist.com on June 5, 2013. Judges are on social media, making their online profiles prime targets for lawyers looking to know more about the triers of fact. Lawyers must be careful, though, not to step across the line to unethical conduct when using social media to[…]

legal ethics vocabulary

Astroturfing to Technethics, the New Vocabulary of Legal Ethics

This post was written by Megan Zavieh and originally published on Lawyerist.com on September 25, 2013. Ethics blogs and journalists spend a lot of time writing about new technology and how it impacts the world of legal ethics. All this writing spawned a new vocabulary. It can get very wordy to describe something without a name,[…]

social media and jury trials

Using Social Media During Jury Trials

This post was written by Megan Zavieh and originally published on Lawyerist.com on September 2, 2014. Most of us only know enough about jury selection to figure out how to get bounced from a potential jury. Lawyers who work in jury selection, though, know its ins and outs and have a new tool to consider: social[…]

minimizing the risk of ethics complaints
Marketing and compliance for lawyers

Hiring Someone to Run Your Legal Marketing? Here’s What You Need to Know

This post was written by Megan Zavieh and originally published on Lawyerist.com on April 21, 2016. If you outsource your legal marketing to an agency, you must ensure it adheres to the rules governing legal advertising. Your Advertising Must Not Mislead While there are specific rules in each state governing legal advertising, the overarching principle[…]

Managing Your Online Reputation: From Poor Reviews to Bad Press + Everything in Between with Jordan Schuetzle [LGE 59]

Did you know that potential clients are judging you based on what others are saying about you online? In this episode we listen in on ABA TECHSHOW 2019 where Megan presented with Jordan Schuetzle Director, Proposition Strategy & Market Development Lead at Thomson Reuters. Jordan consults with lawyers and speaks at larger events on how[…]

Nurturing Your Social Media Presence to Avoid Ethics Issues with Erin Gerstenzang [LGE 057]

Social media is a necessary part of doing business in the digital age. As a lawyer, it’s important to be personable, likable, and professional on social media, but how exactly does one do that? In this episode, two well-informed and experienced attorneys discuss how to utilize social media and use it as a tool to[…]

Ethics Rules for Lawyers: Should We Change Advertising Rules?

ABA’s “The Marketing Issue” for March / April 2019 features Megan’s wise words on ethics rules for lawyers related to advertising. Below is a summary of her main points. To read her article in its entirety, follow this link. The ethics rules for lawyers are designed to protect the general population from the lawyers who[…]