Did you know that potential clients are judging you based on what others are saying about you online? In this episode we listen in on ABA TECHSHOW 2019 where Megan presented with Jordan Schuetzle Director, Proposition Strategy & Market Development Lead at Thomson Reuters. Jordan consults with lawyers and speaks at larger events on how[…]
Social media is a necessary part of doing business in the digital age. As a lawyer, it’s important to be personable, likable, and professional on social media, but how exactly does one do that? In this episode, two well-informed and experienced attorneys discuss how to utilize social media and use it as a tool to[…]
Have you seen something on social media lately that makes you angry or makes you want to help? Today we hear how social media can be one of the most effective ways to solve a crisis. Not only is our guest great at his career, he is using social media strategies that not everyone makes[…]
ABA’s “The Marketing Issue” for March / April 2019 features Megan’s wise words on ethics rules for lawyers related to advertising. Below is a summary of her main points. To read her article in its entirety, follow this link. The ethics rules for lawyers are designed to protect the general population from the lawyers who[…]
Social media for lawyers can be a slippery slope. You want to get in front of your target audience and engage with them, but you also don’t want to run afoul of the ethical rules in your jurisdiction and put your practice at risk. If you’re looking for up-to-date information for using social media as[…]
Social media can be a great place to connect with colleagues and grow your law practice, when used correctly. For many lawyers, however, the thought of posting and engaging on social media platforms generates as much fear as it does questions. In this episode, I’m focusing specifically on Twitter and sharing a few important ways[…]
Legal marketing strategies are the keys to reaching your target audience. Yet, marketing can be a full-time job. This leads many lawyers to hire someone to work in-house or to partner with an agency that specializes in creating legal marketing strategies. Yet, hiring or outsourcing doesn’t absolve you from whatever happens as a result of[…]
The legal industry doesn’t always keep pace with technology. This often creates a lag in determining whether ethical rules are up-to-date, particularly since technology changes so fast. Social media ethics are no exception. Should you send friend requests or otherwise follow clients, potential clients, former clients, opposing parties, or witnesses? Before you send that friend[…]
What should your social media profile(s) include? Are you compliant with the ethical rules when you build out your social media profiles? In this episode, I discuss what you should consider including in your profiles in order to remain compliant. What I Cover in This Episode: When is your social media profile considered attorney advertising[…]
Social media is an excellent tool for lawyers when they’re working to settle or litigate matters for the best interest of their clients. However, it’s imperative that lawyers know, understand, and adhere to jurisdictional ethics related to how they obtain and use information they find on social media. Here are some key tips lawyers can[…]