Authenticity as a Social Media Marketing Strategy

Originally published on Lawyerist.com.  “Just be yourself.” That’s advice we have all heard at some point in our lives, but it’s advice that can be painfully difficult to follow in our professional lives. Being authentic as a person is to be true, genuine, and not constructed to create an image that is a false representation of[…]

Virginia Bar takes aim at Avvo

Virginia Bar Takes Aim at Avvo

This post was written by Megan Zavieh and originally published on Lawyerist.com on October 31, 2017. On Friday, October 27, 2017, Virginia Bar’s Standing Committee on Legal Ethics voted to send Legal Ethics Opinion 1885 to the Supreme Court for Adoption. LEO 1885 addresses third-party platforms offering legal services on a flat fee basis. While it[…]

How to keep your clients safe from solicitation

How to Keep Your Client Safe From Solicitation

This post was written by Megan Zavieh and originally published on Lawyerist.com on September 10, 2014. Some of the most fundamental rules governing the ethics of lawyers relate to attorney advertising. Don’t over-promise in your ads, include basic disclaimers, and never offer your services to someone you know is already represented. Related: Law Firm Website: Is[…]

Marketing and compliance for lawyers

Hiring Someone to Run Your Legal Marketing? Here’s What You Need to Know

This post was written by Megan Zavieh and originally published on Lawyerist.com on April 21, 2016. If you outsource your legal marketing to an agency, you must ensure it adheres to the rules governing legal advertising. Your Advertising Must Not Mislead While there are specific rules in each state governing legal advertising, the overarching principle[…]

Lawyerist Podcast: Ethically Problematic Marketing Strategies

Join Megan Zavieh and Tom Martin as they discuss ethically problematic marketing strategies and how Megan makes use of a chatbot during this Lawyerist podcast! The post Lawyerist Podcast: Ethically Problematic Marketing Strategies appeared first on Ethics and California State Bar defense lawyer Megan Zavieh. Powered by WPeMatico

Law Firm Website: Is Your Disclaimer Doing Its Job?

A law firm website is one prominent way that lawyers reach their target audience without the expense of television and radio ads. Yet, like other forms of attorney advertising, there are rules. A disclaimer is one of the ways that you protect yourself from an ethics complaint. You probably put a lot of time into[…]

Business Development for Lawyers: How to Stand Out with Ethical Law Firm Marketing

Business development for lawyers is the process of bringing in more clients and growing your practice. However, your business development plan must conform to the law firm marketing ethics in your jurisdiction. What Is the Purpose of Ethical Law Firm Marketing? The purpose of ethical law firm marketing, aside from the obvious of being in[…]