Managing Your Online Reputation: From Poor Reviews to Bad Press + Everything in Between with Jordan Schuetzle [LGE 59]


Did you know that potential clients are judging you based on what others are saying about you online? In this episode we listen in on ABA TECHSHOW 2019 where Megan presented with Jordan Schuetzle Director, Proposition Strategy & Market Development Lead at Thomson Reuters. Jordan consults with lawyers and speaks at larger events on how to manage your reputation online. Jordon points out that much of the content about us online is content that we did not write or have any input on, so you have to be prepared to counteract those negative impressions. Tune in and learn about reputation management in the digital age.

Show Highlights:

  • Being judged by what people read and write about you online
  • Managing relationships with others besides just clients
  • Making a Murderer on Netflix changing a lawyer’s reputation overnight
  • Google’s portrayal of your company
  • Generating more positive reviews rather than negative ones
  • Survey statistics
  • Controlling the volume and the responses on the reviews
  • Asking for feedback and reviews
  • Fake reviews and how they can affect you
  • Responding to negative reviews
  • Resolving issues offline

 

Hoping this podcast stirs up some more discussion, thank you for listening!

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Email me at megan[at]zaviehlaw[dot]com

This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matters, be sure to consult with an attorney regarding your specific needs.

Connect with Jordan:

Jordan on Twitter: @Jordanschuetzle

Thomson Reuters Website

Check out this episode!