Social media is a necessary part of doing business in the digital age. As a lawyer, it’s important to be personable, likable, and professional on social media, but how exactly does one do that? In this episode, two well-informed and experienced attorneys discuss how to utilize social media and use it as a tool to connect your community and become the authority in your niche. They also cover the why, the what, and the how of avoiding common mistakes. To learn more about how you can use social media to your advantage and create a well-curated business platform, tune into this episode of Lawyers Gone Ethical featuring Megan Zavieh and Erin Gerstenzang.
- The why behind social media
- Developing an online presence with the media
- Being authentic and pulling people in
- Making a distinction between a personal and business presence
- The importance of networking
- Making yourself visible and part of a community
- Creating a credible website people can connect to
- Why it’s necessary to be on social media
- Being sociable and likable online
- How to be interesting and relatable to others
- Why you should engage with positive media
- How to attract clients that value the same things you do
- Advertising your strengths
- Giving people options and explaining the process
- Where to get beautiful images you can use
- How to properly use hashtags
- Avoiding violating ethics
- Giving clients the opportunity of informed consent
- Staying away from misrepresentation
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Email me at megan[at]zaviehlaw[dot]com
This podcast is for informational and educational purposes only. It is not to be construed as legal advice specific to your circumstances. If you need help with any legal matters, be sure to consult with an attorney regarding your specific needs.